Archive for April, 2008

New ideas

What seems to be simple in theory is sometimes tough in practice. Delivering trees to homes is an extremely challenging job. We have planted a few trees till now at people’s homes and every time we found the task extremely satisfying. But we need to fine-tune our method of doing this. In the current method [...]


Forwards

Although much remains to be done on the operations end, we felt that the marketing part was even more important. So, we thought of some ideas for reaching out to a wide online audience. One way is through emails and forwards. And we do not like spamming people. So, our best option was to create [...]


Spreading a Word

Well, after all the efforts from the three of us, the website was up and running and it was time to let MORE people know of its existence. I say MORE because it is already familiar to quite many of our close ones who have been encouraging, motivating and supporting us.
Yesterday night, I started out [...]


Q and A

We are faced with a list of questions here which need to be answered in our website. The problem with answering in the website is that it takes a lot of time. In a website, all the information should be told in as less space as possible and it should be visually appealing too. No [...]


The Process getting in place

Our tree planting process is getting streamlined these days. This has to be so. Otherwise, many details are obvious of getting missed out. For example, without a proper process and a workflow, there is no guarantee that we will have actually planted the tree after we have received money from our “tree friends”. One such [...]