What seems to be simple in theory is sometimes tough in practice. Delivering trees to homes is an extremely challenging job. We have planted a few trees till now at people’s homes and every time we found the task extremely satisfying. But we need to fine-tune our method of doing this. In the current method [...]

Although much remains to be done on the operations end, we felt that the marketing part was even more important. So, we thought of some ideas for reaching out to a wide online audience. One way is through emails and forwards. And we do not like spamming people. So, our best option was to create [...]

Well, after all the efforts from the three of us, the website was up and running and it was time to let MORE people know of its existence. I say MORE because it is already familiar to quite many of our close ones who have been encouraging, motivating and supporting us.
Yesterday night, I started out [...]

We are faced with a list of questions here which need to be answered in our website. The problem with answering in the website is that it takes a lot of time. In a website, all the information should be told in as less space as possible and it should be visually appealing too. No [...]

Our tree planting process is getting streamlined these days. This has to be so. Otherwise, many details are obvious of getting missed out. For example, without a proper process and a workflow, there is no guarantee that we will have actually planted the tree after we have received money from our “tree friends”. One such [...]